There are a ton of really great indie Canadian dyers out there (not to mention those in the US and overseas). Believe me, like many of you I have spent a pretty penny on yarn from them, and felt great about doing it. From every blend of merino, cashmere, silk, bamboo and colours varying from dark and moody to traffic stopping fluorescents, you can find it in a Canadian dyer.
As I watched the plethora of colourways and yarn bases we were offering spiral out of control, and the thought of carrying the inventory to head to a yarn show was leaving my breathless, something became clear. There were two different identities emerging within my collection. So strong were there two point of views that I displayed them as a separate concepts at the KW Knitters Fair, bright vibrant colours on McCoy (superwash merino) and natural earthy tones on Bayfield (untreated bluefaced leicester). These two different rainbows were so impossibly different that I felt that they needed to be displayed separately, unable to comfortably incorporate them into one rainbow. When it came time to my permanent collection back, the cut, though deep and painful was clear. There are many places to support if you are looking for bright vibrant colours on superwash merino yarn bases, but for natural earth tones and an impossibly soft untreated bfl, this was the only place.
Part of my winter break was to re-align myself with my initial vision and remind myself to go all in on what makes me different. Eliminating this portion of our permanent collection was the first clear step. The second step was to diversify what I sell and how I sell it. Which, friends is a topic for another day. But I promise, these lost colours are not gone forever, you will just have to purchase them a bit differently.
I’ll be back on Friday with “Shopify, Squarespace, Square, Stripe, Etsy … what the funk?”